13.6x
SIGNUPS
DATA · INSIGHT · ACTION
Bring your app growth into focus.
We help ambitious apps grow with confidence — turning fragmented store, attribution and monetization data into a connected engine for profitable growth.
-58%
CPI
13.6x
SIGNUPS
-58%
CPI
Sound familiar?
The challenges holding your app back
App marketing has become deeply technical. Store algorithms shift overnight, privacy rewrites attribution, and channels splinter — most teams struggle to build that expertise in-house.
01
Installs without lifetime value
You’re spending hard on user acquisition, but broken store attribution makes it impossible to tell which channels drive paying, retained users versus instant uninstalls.
02
Fragmented tools & SDK fatigue
UA, product analytics and monetization data sit in separate silos. The fragmentation creates blind spots that quietly waste media spend.
03
Organic discovery has plateaued
Basic store tactics stopped moving the needle. Without continuous ASO engineering and creative testing, you stay invisible under shifting App Store and Play algorithms.
04
Downloads exist, revenue doesn’t
Sign-ups look healthy, but you’re blind to where users drop off — and your paywall and pricing never get the data they need to perform.
What we do
Five ways we grow your app
The stores already run themselves — what wins now is the data you feed them. We build that data pipeline into your store, ads and lifecycle, and turn it into growth.
DISCOVER · RANK · CONVERT
App Store Optimization
Store ranking and the install decision both happen in seconds. We engineer your store presence so the right users discover you — and tap install.
ASO audit
Store subpage review, keyword analysis, and evaluation of creatives and short/long copy from an ASO perspective.
Keyword A/B testing
Continuous tests on textual and visual assets to see what actually lifts rank and conversion.
Competitor monitoring
Track category rivals so you react to their moves before they cost you rank.
Keyword optimization
Keyword analysis and copy optimization on a rolling two-month cadence.
PRICE · TEST · CONVERT
App Monetization
Downloads that never pay are just cost. We rebuild the path from onboarding to paywall so more users convert — at the right price.
Paywall design & placement
Design and placement testing to find the moment and layout that convert best.
Pricing & tier experiments
Structured experiments across price points and subscription tiers.
Onboarding-to-paywall analysis
Funnel analysis that finds and fixes the leaks before the offer.
AdMob & ad monetization
Ad revenue set up to complement subscriptions instead of cannibalizing them.
MEASURE · ATTRIBUTE · ACT
Mobile App Analytics
SKAdNetwork, consent and siloed SDKs starve your decisions of data. We rebuild attribution so every channel reports what it’s really worth.
Attribution & MMP setup
Implementation across Appsflyer, Adjust and Kochava, wired to your stack.
Partner integration
Facebook, Google and network integrations that report consistently.
SKAdNetwork & Firebase
Privacy-era measurement and Firebase configured to actually match.
Measurement plan
A documented plan for what you track, why, and how it maps to growth.
ACQUIRE · RE-ENGAGE · SCALE
Mobile App Advertising
We build install and re-engagement campaigns around lifetime value — plus premium in-app inventory that actually performs.
App install campaigns
Setup, management, optimization and reporting across the channels that matter.
User re-engagement
Win-back and retention campaigns aimed at lapsed and high-value users.
Premium in-app network
Video and static inventory in mobile gaming via Geospot’s solutions.
Creative testing
Continuous creative iteration so fatigue never caps your scale.
AUDIT · INTEGRATE · MEASURE
Mobile App Developers
Great tracking starts in the codebase. We audit your measurement stack and guide implementation so marketing and product see the same truth.
App technical audit
Review of the current measurement ecosystem with prioritized recommendations — and support implementing them.
Key SDK integration
Firebase and Facebook SDKs integrated correctly, the first time.
Product-analytics guidance
Suggestions across Mixpanel and Firebase Analytics for your product.
Push tooling guidance
Recommendations across Countly, Pushwoosh and OneSignal.
OUR APPROACH // WHY TEAMS CHOOSE US
Built around your app. Powered by world-class expertise.
Business first
Every recommendation starts with your business, not the tooling. We focus on what drives profitable, retained growth.
Tailored, not templated
We design around your app, stack, team and goals — never a pre-built framework forced to fit.
Top 1% expertise
Work directly with senior app growth and measurement specialists, including ex-Google experts — practical and hands-on.
RESULTS
Numbers that speak for themselves
Real outcomes from real partnerships — measured, reported and improved every quarter.
Average client CPI reduction
Average MAU growth in 6 months
Registrations lifted in 2 months
Blended return on ad spend
Travel and transit App
4,000 Purchases in Just Three Months
4,000 purchases in the first three months of the collaboration, 93% more than the original target – using Google Ads, Appnetwork, and Apple Ads campaigns.
Streaming App
55% More App Usage
55% increase in app usage, 427% increase in the number of votes – Methods: implementing an analytics system, measurement audit, launching behavior-based push notifications.
FMCG App
900K Push Notifications
Bringing a previously well-known app back to the market, re-capturing user attention – 900,000 push notifications sent, 1.65 million app opens.
Trusted by growth teams
What our clients say
The goal was to drive user acquisition for the GLS mobile application. The professional and proactive team at Overlapp managed both full-scale store optimization and user acquisition campaigns to achieve the best possible results, while also supporting us with analytics related to the app.
Thanks to their data-driven approach, deep app marketing expertise, and solutions aligned with the latest trends, we were satisfied with both the download volume and the cost per install. If you are looking for a reliable, innovative, and committed team to support your company’s digital growth with comprehensive app marketing services, we highly recommend working with them.
We have been working with Overlapp for over a year on user acquisition and app install campaigns across three different applications linked to our platforms.
Their innovative team not only ensures our continuous and efficient advertising presence, but also approaches every challenge with enthusiasm and trend-driven solutions to achieve the best possible results. We particularly appreciate their flexibility and proactive account management, their willingness to experiment with new methods, and their commitment to maximizing campaign performance.
If you are looking for a reliable, creative, and dedicated agency to manage your app marketing end-to-end, we highly recommend them.We work with Overlapp on app install campaigns to acquire new users for our Sofőrhívó application.
With more than 10 years of experience, they take a proactive, data-driven approach to consistently deliver the best possible performance. We especially value their flexibility, forward-thinking account management, and their full commitment to maximizing campaign success.
If you are looking for an innovative and client-focused agency to manage your app marketing end-to-end, we highly recommend them.We have been working with the Overlapp marketing team on a new app’s install campaigns, ASO management, and app measurement.
The team provides strong professional support across all app marketing-related topics. They are results-driven and proactive, continuously optimizing performance while remaining responsive and helpful in addressing any emerging needs or questions.The Overlapp team initially conducted a comprehensive App Store audit for us, delivering valuable insights and actionable recommendations as a result.
Following this positive experience, it was an easy decision to continue working with them on our app’s store presence, which led to launching an ongoing ASO (App Store Optimization) collaboration.
I wholeheartedly recommend them to anyone looking to work with a professional and reliable team.
Ready to grow?
Get a free app growth audit
Book a free consultation and discover exactly where your biggest app growth opportunities are hiding.
What happens next
No commitment required. We’ll respond within 24 hours.
Ready to grow?
Get a free growth audit
Insights
Stay ahead of the curve
Practical perspectives on digital marketing, data, and growth.
-
What a mobile measurement partner actually does
If you run paid user acquisition, a mobile measurement partner (MMP) is the difference between knowing what works and guessing. This is what…
