MEASURE · ATTRIBUTE · ACT
One source of truth for growth.
SKAdNetwork, consent and siloed SDKs starve your decisions of data. We rebuild attribution so every channel reports what it’s really worth.
Why it matters
The gap this closes
01
Attribution black-box
You can’t tell which spend actually drives installs, let alone revenue.
02
SKAdNetwork blind spots
Post-privacy measurement leaves iOS growth flying half-blind.
03
Push without a plan
Notifications go out with no measurement plan behind them.
What’s included
Everything in Mobile App Analytics
SKAdNetwork, consent and siloed SDKs starve your decisions of data. We rebuild attribution so every channel reports what it’s really worth.
Attribution & MMP setup
Implementation across Appsflyer, Adjust and Kochava, wired to your stack.
Partner integration
Facebook, Google and network integrations that report consistently.
SKAdNetwork & Firebase
Privacy-era measurement and Firebase configured to actually match.
Measurement plan
A documented plan for what you track, why, and how it maps to growth.
Push strategy & management
Notification strategy, measurement plan and ongoing push management.
How the engagement runs
Process & deliverables
Attribution breaks quietly. We audit every SDK and partner, implement the pieces that are missing, and stay on QA so the data stays worth acting on.
01
Audit ecosystem
Review every SDK, event and partner for gaps and double-counting.
02
Implement
MMP, SKAdNetwork and server-side, validated end to end.
03
Operate
Ongoing QA, reporting and a live measurement plan.
PROof
increase in app usage
Streaming App
55% More App Usage
55% increase in app usage, 427% increase in the number of votes – Methods: implementing an analytics system, measurement audit, launching behavior-based push notifications.
Trusted by growth teams
What our clients say
The goal was to drive user acquisition for the GLS mobile application. The professional and proactive team at Overlapp managed both full-scale store optimization and user acquisition campaigns to achieve the best possible results, while also supporting us with analytics related to the app.
Thanks to their data-driven approach, deep app marketing expertise, and solutions aligned with the latest trends, we were satisfied with both the download volume and the cost per install. If you are looking for a reliable, innovative, and committed team to support your company’s digital growth with comprehensive app marketing services, we highly recommend working with them.
We have been working with Overlapp for over a year on user acquisition and app install campaigns across three different applications linked to our platforms.
Their innovative team not only ensures our continuous and efficient advertising presence, but also approaches every challenge with enthusiasm and trend-driven solutions to achieve the best possible results. We particularly appreciate their flexibility and proactive account management, their willingness to experiment with new methods, and their commitment to maximizing campaign performance.
If you are looking for a reliable, creative, and dedicated agency to manage your app marketing end-to-end, we highly recommend them.We work with Overlapp on app install campaigns to acquire new users for our Sofőrhívó application.
With more than 10 years of experience, they take a proactive, data-driven approach to consistently deliver the best possible performance. We especially value their flexibility, forward-thinking account management, and their full commitment to maximizing campaign success.
If you are looking for an innovative and client-focused agency to manage your app marketing end-to-end, we highly recommend them.We have been working with the Overlapp marketing team on a new app’s install campaigns, ASO management, and app measurement.
The team provides strong professional support across all app marketing-related topics. They are results-driven and proactive, continuously optimizing performance while remaining responsive and helpful in addressing any emerging needs or questions.The Overlapp team initially conducted a comprehensive App Store audit for us, delivering valuable insights and actionable recommendations as a result.
Following this positive experience, it was an easy decision to continue working with them on our app’s store presence, which led to launching an ongoing ASO (App Store Optimization) collaboration.
I wholeheartedly recommend them to anyone looking to work with a professional and reliable team.
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What happens next
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Insights
Stay ahead of the curve
Practical perspectives on digital marketing, data, and growth.
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