DISCOVER · RANK · CONVERT
Get found, then get chosen.
Store ranking and the install decision both happen in seconds. We engineer your store presence so the right users discover you — and tap install.
Why it matters
The gap this closes
01
Ranking for the wrong keywords
Volume without intent brings installs that never convert or retain.
02
Store pages that don’t convert
Great traffic wasted on screenshots and copy that don’t earn the tap.
03
One-and-done optimization
ASO is a loop, not a launch task. Algorithms and competitors move monthly.
What’s included
Everything in App Store Optimization
Store ranking and the install decision both happen in seconds. We engineer your store presence so the right users discover you — and tap install.
ASO audit
Store subpage review, keyword analysis, and evaluation of creatives and short/long copy from an ASO perspective.
Keyword A/B testing
Continuous tests on textual and visual assets to see what actually lifts rank and conversion.
Competitor monitoring
Track category rivals so you react to their moves before they cost you rank.
Keyword optimization
Keyword analysis and copy optimization on a rolling two-month cadence.
Custom product pages
Dedicated pages for features, seasonal offers, updates or user segments — roughly one a month.
In-app events & reviews
Event promotion for real or virtual programs, plus managed responses to user reviews.
How the engagement runs
Process & deliverables
A disciplined loop: we audit what’s there, build what’s missing, and keep it running — measured against your numbers at every step.
Audit
Full store and keyword teardown against category leaders.
Test
Prioritized A/B experiments on copy and creative.
Optimize
Two-month keyword and copy cadence, custom pages, events.
PROof
average store conversion lift
FinTech app
Cut CPI 58% and grew MAU 3× in six months
A combined ASO and user-acquisition strategy aligned messaging, creatives and channel mix for compound growth.
−58% CPI · 3× MAU · ASO + UA
Trusted by growth teams
What our clients say
The goal was to drive user acquisition for the GLS mobile application. The professional and proactive team at Overlapp managed both full-scale store optimization and user acquisition campaigns to achieve the best possible results, while also supporting us with analytics related to the app.
Thanks to their data-driven approach, deep app marketing expertise, and solutions aligned with the latest trends, we were satisfied with both the download volume and the cost per install. If you are looking for a reliable, innovative, and committed team to support your company’s digital growth with comprehensive app marketing services, we highly recommend working with them.
We have been working with Overlapp for over a year on user acquisition and app install campaigns across three different applications linked to our platforms.
Their innovative team not only ensures our continuous and efficient advertising presence, but also approaches every challenge with enthusiasm and trend-driven solutions to achieve the best possible results. We particularly appreciate their flexibility and proactive account management, their willingness to experiment with new methods, and their commitment to maximizing campaign performance.
If you are looking for a reliable, creative, and dedicated agency to manage your app marketing end-to-end, we highly recommend them.We work with Overlapp on app install campaigns to acquire new users for our Sofőrhívó application.
With more than 10 years of experience, they take a proactive, data-driven approach to consistently deliver the best possible performance. We especially value their flexibility, forward-thinking account management, and their full commitment to maximizing campaign success.
If you are looking for an innovative and client-focused agency to manage your app marketing end-to-end, we highly recommend them.We have been working with the Overlapp marketing team on a new app’s install campaigns, ASO management, and app measurement.
The team provides strong professional support across all app marketing-related topics. They are results-driven and proactive, continuously optimizing performance while remaining responsive and helpful in addressing any emerging needs or questions.The Overlapp team initially conducted a comprehensive App Store audit for us, delivering valuable insights and actionable recommendations as a result.
Following this positive experience, it was an easy decision to continue working with them on our app’s store presence, which led to launching an ongoing ASO (App Store Optimization) collaboration.
I wholeheartedly recommend them to anyone looking to work with a professional and reliable team.
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What happens next
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Insights
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Practical perspectives on digital marketing, data, and growth.
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